Some people waste their lives trying to avoid making mistakes but cripple their careers since perfection isn’t attainable. They ultimately make fewer mistakes but accomplish less because they
You probably know the myth of innovation as a sudden flash of insight that comes from nowhere. We read about that “aha” moment, or that light bulb turning
When you need to remember something important, find a way to create an image about it in your mind that is very funny or bizarre. Your brain easily
Listening, often overlooked, is a vital aspect of the human communication process. While speaking is often practiced and emphasized by many, the art of listening isn’t one on
Positive thinking is making a conscious effort to think with an optimistic attitude and anticipate positive outcomes. Positive behavior means purposely acting with energy and enthusiasm. When you
Everyone, at some point in his or her life, has dreamed of being somebody special, somebody big. Who hasn’t fantasized about being the one who hits the game-winning
It’s such an easy question to ask: “Who’s your ideal customer?” And it can be so challenging to answer! After a presentation I gave last night, one of
It’s crucial to know your prospects if you want to market effectively to them. Take this quick quiz to see how well you know and understand your prospects.
A successful marketing plan relies heavily on the pulling power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers
Have you written a great book, but had trouble finding leads? The goal is to find customers interested in your book and prompt them to purchase the book.