Guide to Success for Digitally Native Businesses in 2022

Posted in   Team, Market, Product, System   on  December 31, 2021 by  David Loke0

The Covid-19 pandemic has accelerated the shift towards online and remote interactions, leading to the rise of digitally native businesses. These businesses, also known as ecommerce startups, online brands, or internet-based companies, have proven to be resilient during times of disruption. In 2022, as the world continues to navigate the pandemic and economic uncertainty, it is crucial for digitally native businesses to have a clear roadmap for success. This guide will provide innovative approaches, network insights, and top strategies to help digitally native businesses succeed in the coming year.

Key Takeaways:

  • Digitally native businesses have become increasingly important due to the Covid-19 pandemic and the shift towards online interactions.
  • Having a clear roadmap and innovative strategies is crucial for the success of digitally native businesses in 2022.
  • Digital transformation, including the adoption of emerging technologies, is essential for digitally native businesses to thrive.
  • Building strong relationships with customers and developing digital leadership are key factors for long-term success.
  • The landscape for digitally native businesses is constantly evolving, and agility and adaptation are essential for sustained growth.

The Impact of the Covid-19 Pandemic on Digital Transformation

The Covid-19 pandemic has been a catalyst for unprecedented changes in the business landscape, particularly in the realm of digital transformation. As the world grappled with the challenges of remote work and social distancing, businesses were forced to accelerate their digitalization efforts. The pandemic-driven changes have emphasized the significance of digital transformation in ensuring the resilience and continuity of operations.

One of the most notable impacts of the pandemic has been the widespread adoption of remote work. Companies quickly pivoted to remote work models, relying heavily on digital tools and online interactions to maintain productivity. This shift required organizations to invest in robust infrastructure, collaborative platforms, and cybersecurity measures to support remote teams effectively.

The pandemic has also highlighted the importance of online interactions. With physical interactions limited, businesses had to rely on digital channels to engage with customers and ensure business continuity. This led to a surge in e-commerce, virtual events, and digital marketing initiatives. Organizations that were already digitally mature had an advantage in adapting to these changes, enabling them to thrive despite the disruption caused by the pandemic.

“The Covid-19 pandemic has forced businesses to reevaluate their digital transformation strategies and accelerate their adoption of emerging technologies.”

Overall, the Covid-19 pandemic has propelled digital transformation to the forefront of business priorities. Organizations have recognized the need to embrace digitalization not only to adapt to current challenges, but also to future-proof their operations. As the world gradually recovers from the pandemic, businesses must continue to prioritize digital transformation and leverage it as a strategic advantage in an increasingly digital-first world.

Impact of the Covid-19 Pandemic on Digital Transformation
Acceleration of remote work models
Increased reliance on digital tools and online interactions
Rise in e-commerce and virtual engagement
Recognition of the strategic importance of digital transformation

The Importance of Digital Transformation in a Post-Pandemic World

As we navigate a post-pandemic world, digital transformation remains crucial for businesses looking to thrive in the new normal. Companies must continue to invest in technologies that enable remote work, enhance online interactions, and drive digital innovation. The pandemic has shown us that digital transformation is not just a buzzword, but a fundamental business imperative.

  1. Building Resilience: Digital transformation equips businesses with the agility and flexibility needed to adapt to evolving circumstances. By embracing digital tools and processes, organizations can better navigate disruptions and ensure operational continuity.
  2. Enhancing Customer Experience: Online interactions and e-commerce have become the norm for customers. Companies must focus on delivering seamless digital experiences, personalized engagement, and innovative digital solutions to meet changing customer expectations.
  3. Unlocking Business Potential: Digital transformation opens doors to new revenue streams, business models, and growth opportunities. By harnessing emerging technologies such as artificial intelligence, machine learning, and data analytics, businesses can uncover valuable insights, optimize operations, and drive innovation.
  4. Enabling Remote Work: Remote work is here to stay, and businesses must invest in technologies that support effective collaboration, communication, and productivity. From cloud-based platforms to virtual meeting tools, organizations must enable remote work models that foster employee engagement and productivity.

In conclusion, the Covid-19 pandemic has brought about significant changes in the realm of digital transformation. The adoption of remote work models, increased reliance on digital tools and online interactions, and the rise of e-commerce have underscored the importance of digital maturity for business success. As we move forward, it is essential for organizations to embrace digital transformation as a strategic imperative and continue to invest in technologies that drive innovation, enhance customer experience, and build resilience.

Key Predictions for Digital Transformation in 2022 and Beyond

As we look ahead to the future, digital transformation continues to be a key focus for businesses across industries. IDC has made several predictions for digital transformation in 2022 and beyond that will shape the strategies and decisions of digitally native businesses. These predictions provide valuable insights into the direction that technology investments and leadership decisions should take in order to drive successful digital transformation.

Direct Digital Transformation Investments

One of the key predictions from IDC is the importance of direct digital transformation investments. This means that businesses must allocate dedicated resources and budgets specifically for digital transformation initiatives. Investing in the right technologies, talent, and infrastructure will enable businesses to innovate and adapt to changing customer needs. By prioritizing direct investments in digital transformation, businesses can stay ahead of the curve and drive sustainable growth.

Enhancing Physical Spaces with Digital Tools

Another prediction from IDC highlights the need for businesses to prioritize digital tools that enhance physical spaces and assets. This includes technologies like Internet of Things (IoT), augmented reality (AR), and virtual reality (VR) that can transform the customer experience in physical locations. Whether it’s a retail store, a manufacturing facility, or a hospitality venue, integrating digital tools into physical spaces can create seamless and personalized experiences for customers.

Adoption of Automation and Low/No-Code Platforms

Automation and low/no-code platforms are also predicted to play a significant role in digital transformation. These technologies empower businesses to automate repetitive tasks, streamline processes, and enable non-technical employees to develop applications and solutions. By embracing automation and low/no-code platforms, businesses can accelerate their digital transformation journey and drive efficiency and innovation.

Role of CIOs in Driving Business Transformation

According to IDC, CIOs will play a crucial role in driving business transformation. As technology becomes increasingly integral to all aspects of business operations, CIOs will need to take on a strategic leadership role. They will be responsible for aligning technology investments with business goals, driving innovation, and ensuring that the organization has the right technology infrastructure to support digital transformation initiatives.

Empowerment of Employees in Leading Digital Resiliency

Lastly, IDC predicts that empowering employees will be essential in building digital resiliency. Businesses need to ensure that their employees have the necessary digital skills and knowledge to thrive in a digital-first environment. This includes providing training and development opportunities, fostering a culture of continuous learning, and creating channels for open communication and collaboration. By empowering employees, businesses can harness their full potential and drive digital transformation from within.

In summary, IDC’s predictions for digital transformation in 2022 and beyond highlight the importance of direct investments, the integration of digital tools into physical spaces, the adoption of automation and low/no-code platforms, the role of CIOs in driving transformation, and the empowerment of employees. These predictions provide valuable insights for digitally native businesses as they navigate the rapidly evolving digital landscape. By embracing these predictions and leveraging them to inform their strategies and decisions, businesses can seize the opportunities that digital transformation presents and position themselves for success.

Leveraging Analytics, AI, ML & RPA for Business Success

As a digitally native business in 2022, it is crucial to harness the power of analytics, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA) to drive your success. These technologies play a pivotal role in unlocking valuable insights, automating processes, and enhancing overall business performance.

Analytics allows you to make data-driven decisions by analyzing structured and unstructured data. By identifying patterns and trends, you can gain a deeper understanding of your customers, optimize operations, and identify new growth opportunities. With the help of AI and ML, you can automate repetitive tasks, predict customer behaviors, and personalize experiences based on data sets. This enables streamlined operations, improved efficiency, and enhanced customer satisfaction.

RPA, on the other hand, automates specific business processes by mimicking human actions. It eliminates manual errors, reduces processing time, and improves overall productivity. By combining RPA with analytics, AI, and ML, you can create a powerful ecosystem that brings together data-driven insights and automated operations.

“Analytics, AI, ML, and RPA are the backbone of digital success in today’s competitive landscape. These technologies empower digitally native businesses to make smarter decisions, automate tasks, and optimize processes. By harnessing their power, you can unlock new possibilities, drive growth, and stay ahead of the curve.”

Table: Benefits of Analytics, AI, ML, and RPA for Digitally Native Businesses

Analytics– Data-driven decision making
– Enhanced customer insights
– Improved operational efficiency
AI & ML– Automated operations
– Personalized customer experiences
– Predictive analytics and forecasting
RPA– Process automation
– Reduced manual errors
– Increased productivity

By leveraging analytics, AI, ML, and RPA, your digitally native business can drive growth, improve customer experiences, and stay competitive in the ever-evolving digital landscape. These technologies provide the tools and capabilities needed to make strategic decisions, automate processes, and unlock the full potential of your business.

Harnessing Low-Code/No-Code Tools and Data Utilization Capability

Digital transformation for digitally native businesses in 2022 and beyond requires the effective utilization of low-code/no-code tools and data. These innovative tools empower non-developers to create applications using simple graphical interfaces, eliminating the need for extensive coding expertise. By leveraging low-code/no-code platforms, businesses can accelerate their app development processes, reduce costs, and promote innovation from within their teams.

Low-code tools enable users to build applications quickly by using pre-built components and visual drag-and-drop interfaces. These tools provide a faster and more efficient way to develop web and mobile apps, streamlining the development process and enabling businesses to respond swiftly to changing customer demands.

No-code tools, on the other hand, take simplicity to another level by allowing users to build applications without any coding at all. These platforms enable individuals with limited technical knowledge to create functional apps through intuitive interfaces and pre-configured templates. This democratization of app development empowers business users to take ownership of their ideas and transform them into reality.

By harnessing low-code/no-code tools, digitally native businesses can foster a culture of innovation, enabling teams to build and iterate on applications rapidly. These tools also promote collaboration between business and IT teams, eliminating bottlenecks and enabling faster time-to-market for new products and services.

Maximizing Data Utilization with a Data Fabric

Alongside low-code/no-code tools, effective data utilization is essential for digitally native businesses to thrive in the digital landscape. A data fabric acts as a centralized platform that integrates and connects data from various sources, providing businesses with a holistic view of their data. With a data fabric, businesses can efficiently access, organize, and analyze data, uncovering valuable insights to drive informed decision-making.

Additionally, a data fabric enables businesses to build scalable data architectures that can support the increasing volume, variety, and velocity of data generated in the digital age. By leveraging data fabric capabilities, digitally native businesses can ensure data quality, governance, and security while empowering users across the organization to access and utilize data effectively.

In summary, the adoption of low-code/no-code tools and the utilization of a data fabric are crucial for digitally native businesses seeking success in 2022 and beyond. By empowering non-developers to build applications and providing a robust data platform, these tools enable businesses to drive innovation, streamline processes, and make data-driven decisions. Embracing these technologies will position digitally native businesses at the forefront of the digital transformation journey.

Benefits of Low-Code/No-Code ToolsBenefits of a Data Fabric
Accelerated application developmentCentralized platform for data integration
Reduced costs and increased efficiencyHolistic view of data
Promotion of innovation and collaborationEfficient access and utilization of data

Embracing Cloud-Native Tools and Multi-Cloud Strategies

In the rapidly evolving digital landscape, embracing cloud-native tools and implementing multi-cloud strategies is crucial for digitally native businesses. Cloud-native tools enable businesses to build and develop applications from scratch, taking advantage of the flexibility, scalability, and resilience offered by the cloud. By leveraging these tools, businesses can streamline their operations, enhance customer experiences, and drive innovation.

Furthermore, adopting a multi-cloud approach allows businesses to harness the strengths of different cloud providers and access a wider range of services. This strategy minimizes the risk of vendor lock-in, ensures compliance with specific regulatory requirements, and mitigates the impact of any single cloud provider outages. By integrating multiple cloud platforms into their infrastructure, businesses can optimize performance, enhance security, and drive business growth.

To illustrate the benefits of cloud-native tools and multi-cloud strategies, the table below compares the features and advantages of three popular cloud providers: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP).

Cloud ProviderFeaturesAdvantages
AWSWide range of cloud services, high scalability and availability, serverless computingMarket leader, extensive ecosystem, robust security and compliance
AzureIntegration with Microsoft tools and services, hybrid cloud capabilities, strong AI and ML capabilitiesSeamless integration with existing Microsoft infrastructure, enterprise-grade security, global datacenters
GCPAdvanced data analytics, machine learning, and AI capabilities, strong focus on sustainabilitySimple and intuitive services, global network infrastructure, competitive pricing

By leveraging cloud-native tools and adopting a multi-cloud strategy, digitally native businesses can unlock the full potential of the cloud, drive innovation, and stay ahead of the competition. Whether it’s building scalable applications, harnessing advanced analytics, or delivering personalized customer experiences, the cloud offers limitless possibilities for growth and success.

Benefits of Cloud-Native Tools and Multi-Cloud Strategies

  • Flexibility: Cloud-native tools enable businesses to develop applications that can scale dynamically, allowing for seamless expansion and accommodating changing business needs.
  • Scalability: Multi-cloud strategies provide businesses with the ability to scale their infrastructure and resources across multiple cloud platforms, ensuring high availability and optimal performance.
  • Resilience: By leveraging multiple cloud providers, businesses can mitigate the risk of service outages and disruptions, ensuring uninterrupted operations and minimizing downtime.
  • Innovation: Cloud-native tools and multi-cloud strategies foster innovation by providing businesses with access to a wide range of services, enabling them to experiment, iterate, and deliver new solutions quickly.
  • Cost Optimization: Adopting a multi-cloud approach allows businesses to optimize costs by leveraging the most cost-effective solutions offered by different cloud providers.
  • Enhanced Security: Cloud-native tools and multi-cloud strategies provide businesses with robust security features and compliance frameworks, ensuring the protection of their data and mitigating the risk of cyber threats.

“Embracing cloud-native tools and implementing a multi-cloud strategy allows digitally native businesses to harness the full power of the cloud, enabling them to scale, innovate, and succeed in the digital era. By leveraging the flexibility, scalability, and resilience of cloud-native technologies, businesses can build applications that meet their unique requirements and deliver exceptional experiences to their customers. Additionally, adopting a multi-cloud approach provides businesses with the freedom to choose the best services and capabilities from different cloud providers, maximizing their operational efficiency and minimizing risk. As the cloud continues to evolve, digitally native businesses must embrace cloud-native tools and multi-cloud strategies to stay competitive in today’s digital-first world.”

The Importance of Cybersecurity and Privacy Protection

As a digitally native business, cybersecurity and privacy protection should be top priorities for your organization. With the increasing reliance on digital platforms and the collection of customer data, the risk of cyber threats and data breaches is ever-present. Building and maintaining a robust cybersecurity framework is essential to protect your operations and maintain the trust of your customers.

Investing in security measures such as firewalls, encryption, and secure authentication protocols is vital to prevent unauthorized access to your systems and sensitive information. Regular security audits and vulnerability assessments can help identify potential weaknesses and proactively address them. Additionally, educating your employees about cybersecurity best practices, such as strong password hygiene and recognizing phishing attempts, can help minimize the risk of human error leading to data breaches.

“A strong cybersecurity framework is not just a defensive measure; it is also a strategic advantage. By prioritizing cybersecurity and privacy protection, you demonstrate your commitment to safeguarding your customers’ data and building digital trust.”

Compliance with privacy regulations, such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), is essential to avoid legal consequences and maintain customer trust. Implementing privacy policies and obtaining consent for collecting and storing customer data are crucial steps in demonstrating your commitment to privacy protection.

Best Practices for Cybersecurity and Privacy ProtectionKey Benefits
Regular security audits and vulnerability assessments– Identifying and addressing potential weaknesses
– Enhancing protection against cyber threats and data breaches
Investing in security measures such as firewalls, encryption, and secure authentication protocols– Preventing unauthorized access to systems and sensitive information
– Safeguarding customer data
Educating employees about cybersecurity best practices– Minimizing the risk of human error leading to data breaches
– Creating a security-conscious culture
Compliance with privacy regulations– Avoiding legal consequences
– Building customer trust and loyalty

A strong cybersecurity framework is not just a defensive measure; it is also a strategic advantage. By prioritizing cybersecurity and privacy protection, you demonstrate your commitment to safeguarding your customers’ data and building digital trust. These efforts not only protect your operations but also enhance your brand reputation and can give you a competitive edge in the market.

Unlocking the Potential of Digitally Native Brands

In today’s rapidly evolving digital landscape, digitally native brands (DNBs) have emerged as disruptive players, leveraging their online origins to drive innovation and customer engagement. With their deep understanding of the digital space, DNBs have the potential to build lasting relationships with their customer base and achieve significant growth. However, not all DNBs are able to unlock their full potential and achieve substantial revenue growth. To succeed in this competitive landscape, DNBs need to focus on factors such as net customer growth, customer acquisition cost, and market potential.

One key aspect for unlocking the potential of DNBs is building customer loyalty. By establishing strong connections with their target audience, DNBs can create a loyal customer base that not only drives repeat purchases but also serves as brand advocates. Providing personalized experiences, offering exceptional customer service, and continuously innovating in response to customer feedback are some strategies that DNBs can employ to foster customer loyalty.

To illustrate the importance of customer loyalty, consider the following table:

DNBNet Customer GrowthCustomer Acquisition CostMarket PotentialLoyalty Index
DNB A10%$50$1 million8.5
DNB B15%$40$2 million9.2
DNB C5%$60$500,0007.8

“Building customer loyalty is essential for the success of digitally native brands. By focusing on creating personalized experiences and providing exceptional customer service, DNBs can cultivate a loyal customer base that drives long-term growth.” – Marketing Expert

In addition to fostering customer loyalty, DNBs must also stay ahead of emerging trends and continuously innovate. By monitoring market shifts, embracing new technologies, and adapting their business models, DNBs can maintain their competitive edge and seize new opportunities. Agility and adaptability are key traits for digitally native brands that want to unlock their true potential.

Unlocking the potential of digitally native brands requires a comprehensive approach that encompasses customer loyalty, innovation, and strategic decision-making. By focusing on these key areas, DNBs can position themselves for long-term success in the dynamic digital landscape.

Developing Digital Leadership for Success

In today’s rapidly evolving digital landscape, developing digital leadership skills and competencies is essential for success. As a digitally native business, you must embrace the power of digital transformation and cultivate leaders who can navigate the complexities of the digital era.

Effective digital leaders possess a unique combination of technical expertise, strategic thinking, and adaptability. They have a deep understanding of emerging technologies and how they can be leveraged to drive innovation and growth. These leaders are agile, able to pivot quickly in response to changing market dynamics and seize new opportunities.

To foster digital leadership within your organization, you need to invest in continuous learning and development programs. Provide your leaders with access to training and resources that enhance their digital competencies. Encourage collaboration and knowledge sharing across teams, creating a culture of innovation and experimentation. By nurturing digital leadership skills, you can empower your organization to stay ahead in the digital age.

The Key Attributes of Digital Leaders

Effective digital leaders possess a range of key attributes that enable them to navigate the challenges of the digital landscape:

  • Visionary: Digital leaders have a clear vision for the future of their organization and can articulate it in a compelling way. They inspire and motivate their teams to embrace change and drive digital transformation.
  • Adaptable: In the fast-paced digital world, adaptability is crucial. Digital leaders are flexible and open to new ideas, willing to experiment and pivot when necessary.
  • Collaborative: Collaboration is essential in a digital environment. Digital leaders foster a culture of collaboration, encouraging cross-functional teams to work together towards common goals.
  • Data-driven: Digital leaders understand the power of data and how it can drive decision-making. They leverage data analytics to gain insights and make informed strategic choices.

“Digital leadership is not about mastering every digital tool or technology. It’s about understanding the impact of digital on your organization and being able to lead your teams through transformation.” – Digital Transformation Expert

By developing leaders who possess these attributes, you can create a digital-first culture that embraces change and positions your organization for long-term success.

Key Strategies for Developing Digital LeadershipBenefits
Invest in ongoing digital leadership development programsEmpower leaders to stay ahead in the digital age and drive innovation
Cultivate a learning culture that encourages continuous improvementFoster a culture of innovation and experimentation within your organization
Provide access to resources and training that enhance digital competenciesEquip leaders with the knowledge and skills they need to navigate the digital landscape
Promote collaboration and knowledge sharing across teamsHarness the collective intelligence of your organization and drive cross-functional collaboration

Developing digital leadership is a journey that requires commitment and continuous effort. By investing in digital leadership development and fostering a culture that embraces change, you can position your organization for success in the digital age.


In the ever-evolving digital landscape, the success of digitally native businesses (DNBs) hinges on their ability to embrace digital transformation and implement effective strategies. As a digitally native business, you have the opportunity to thrive in this competitive environment by leveraging emerging technologies, building strong customer relationships, and developing digital leadership.

To achieve long-term success, it is crucial for DNBs to stay agile and adapt to changing market dynamics. Embrace the digital era by investing in analytics, artificial intelligence, and machine learning to unlock valuable insights and drive performance. Harness the power of low-code/no-code tools and data utilization capabilities to meet the demand for innovative applications and services.

As the future unfolds, DNBs must remain vigilant and explore new growth opportunities. Continually assess market potential, customer acquisition costs, and net customer growth to identify areas for improvement. By cultivating digital leadership and nurturing digital competencies within your organization, you can navigate the digital transformation journey and position yourself for long-term success in the vibrant digital landscape.


What are digitally native businesses?

Digitally native businesses, also known as ecommerce startups, online brands, or internet-based companies, are businesses that have been built and operated primarily through digital platforms and online interactions.

How has the Covid-19 pandemic influenced digital transformation?

The Covid-19 pandemic accelerated the shift towards online and remote interactions, highlighting the importance of digital maturity. Businesses that had already embraced digital transformation before the pandemic were more resilient and able to navigate disruptions successfully.

What are the key predictions for digital transformation in 2022 and beyond?

According to IDC, key predictions for digital transformation include direct investments in digital transformation, the prioritization of digital tools to enhance physical spaces and assets, the adoption of automation and low/no-code platforms, the role of CIOs in driving business transformation, and the empowerment of employees in leading digital resiliency.

How can analytics, AI, ML, and RPA contribute to the success of digitally native businesses?

Analytics, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA) play a crucial role in unlocking business value for digitally native businesses. These technologies enable businesses to analyze data, improve performance, automate operations, and optimize specific business processes.

What are low-code and no-code tools, and how do they support digital transformation?

Low-code and no-code tools provide non-developers with the ability to build applications using simple graphical interfaces and common building blocks. These tools facilitate innovation and app development within business units, supporting the digital transformation journey of digitally native businesses.

How does the adoption of cloud-native tools and multi-cloud strategies impact digitally native businesses?

Cloud-native tools enable businesses to leverage the flexibility, scalability, and resilience of the cloud by rebuilding or developing applications from scratch. On the other hand, multi-cloud strategies involve using multiple cloud providers to access specific services, mitigate risks, and avoid vendor lock-in. These approaches shape the digital transformation journey of digitally native businesses.

Why is cybersecurity and privacy protection crucial for digitally native businesses?

As digitally native businesses rely on digital platforms and customer data, cybersecurity and privacy protection become paramount. Building and maintaining a robust cybersecurity framework, along with ensuring privacy compliance, is crucial for establishing customer trust and protecting sensitive information.

What makes digitally native brands successful?

Digitally native brands leverage their online origins to deepen their understanding of their customer base and build lasting relationships. However, while the number of digitally native brands continues to rise, achieving substantial revenue growth requires factors such as net customer growth, customer acquisition cost, and market potential to be assessed.

How can traditional companies succeed in the digital landscape?

Traditional companies must develop digital leadership by augmenting industrial-era capabilities with digital-era skills. This shift in leadership approach enables companies to drive digital strategies, reorganize talent structures, leverage emerging technologies, and navigate the digital transformation journey successfully.

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About the Author David Loke

David Loke is the co-founder and CEO of ReadySpace, a Cloud Service Provider in the APAC region. In 2003, he started ReadySpace with the vision to provide customers with reliable, secure, affordable and simple online apps. It then evolved into what we call Cloud today. Being through a decade of running ReadySpace, it has now grown into a regional business serving business owners and its managers across various industries to their success.
Right now, he is taking his wealth of experience to help over 700 business owners as mentor and coach with an ultimate goal to multiply wealth creation.

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