How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out

Posted in   Market, Team   on  October 11, 2022 by  David Loke0

It’s crucial to know your prospects if you want to market effectively to them.

Take this quick quiz to see how well you know and understand your prospects. If you can’t answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way? How can you be sure you are reaching them with a compelling message about your product or service? How can you be sure you are tapping into the conversation they are already having inside their own head with respect to your product or service?

  1. Who are they?
  1. Where do they live … work … play?
  1. What problem do they have that you can solve?
  1. How does your product or service fit into their life?
  1. What else do they buy in your product or service category?
  1. Where do they get information regarding your product/service?
  1. What is most important to them?
  1. What are they most afraid of?
  1. What is their emotional connection to your product/service?
  1. How will they rationalize purchasing your product/service?

How’d you do?  If you can’t answer these questions, odds are your marketing message isn’t connecting with your prospects. And if your message is not connecting with them, you won’t be very successful in selling them on your product or service.

Take the time to get to know your customers and prospects. Learn all you can about them. Use this quiz as a guide. When you do you’ll be able to speak directly to their needs and concerns with your marketing, and they will respond. And your business will thrive.

About the Author David Loke

David Loke is the co-founder and CEO of ReadySpace, a Cloud Service Provider in the APAC region. In 2003, he started ReadySpace with the vision to provide customers with reliable, secure, affordable and simple online apps. It then evolved into what we call Cloud today. Being through a decade of running ReadySpace, it has now grown into a regional business serving business owners and its managers across various industries to their success.
Right now, he is taking his wealth of experience to help over 700 business owners as mentor and coach with an ultimate goal to multiply wealth creation.

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