Kickstart Your Success: How to Start a Digital Signage Business

Posted in   Market, Product, System, Team   on  January 20, 2024 by  David Loke0

The digital signage industry is booming, presenting a multitude of opportunities for aspiring entrepreneurs. If you’ve been contemplating starting your own digital signage business, now is the perfect time to take the leap. In this comprehensive guide, we will walk you through the essential steps and strategies to kickstart your success in this dynamic and profitable industry.

Key Takeaways:

  • Starting a digital signage business opens up a world of possibilities and growth potential.
  • Thorough research and planning are crucial for creating a robust business plan.
  • Explore various funding options to finance your digital signage startup.
  • Obtain the necessary licenses and permits to operate your business legally.
  • Choose the right digital signage software that aligns with your business needs.

Creating a Robust Business Plan

A strong business plan is essential for the success of your digital signage business. It serves as a roadmap, outlining your goals and providing a clear direction for your operations. When crafting your business plan, consider the following key elements:

  1. Business Goals: Clearly define your long-term and short-term goals. What do you want to achieve with your digital signage business? Are you aiming for rapid growth or steady expansion?
  2. Market Segmentation: Identify your target audience and segment the market accordingly. Understand their demographics, psychographics, and pain points. This will help you tailor your marketing strategies and meet the specific needs of your customers.
  3. Marketing Strategies: Develop a comprehensive marketing plan that encompasses both online and offline channels. Consider utilizing content marketing, search engine optimization (SEO), social media, and email marketing to promote your business and attract customers.
  4. Financial Projections: Conduct thorough financial forecasting to estimate your revenue, expenses, and profitability. Consider different scenarios and industry trends to ensure your financial projections are realistic and achievable.

By creating a robust business plan, you will have a solid foundation for your digital signage business. It will not only guide your decision-making but also demonstrate your readiness and professionalism to potential investors or partners.

Key ComponentsDescription
Executive SummaryA brief overview of your business, highlighting its unique value proposition and key objectives.
Company OverviewAn in-depth description of your business, including its legal structure, mission statement, and core values.
Market AnalysisA detailed assessment of the digital signage market, including industry trends, competitor analysis, and target audience segmentation.
Products and ServicesAn overview of the digital signage solutions you offer, highlighting their features, benefits, and pricing.
Marketing and Sales StrategyA comprehensive plan for promoting your business and acquiring customers, including your marketing channels, pricing strategies, and sales tactics.
Operations and ManagementA description of your business’s operational structure, key personnel, and day-to-day processes.
Financial ProjectionsA detailed financial forecast, including projected revenue, expenses, cash flow, and profitability.
Risk AssessmentAn evaluation of potential risks and challenges that your business may face, along with contingency plans to mitigate them.
AppendixSupporting documents such as market research data, competitor analysis, and legal agreements.

Remember, your business plan should be dynamic and adaptable. Continuously review and update it as your digital signage business evolves. This will help you stay on track, make informed decisions, and seize opportunities for growth.

Finding Funding for Your Startup

When starting a digital signage business, one of the critical aspects to consider is securing funding. While personal savings can be an initial source, it is often necessary to explore other options to finance your startup. By diversifying your funding sources, you can ensure stability and have the resources to fuel growth in your business.

If you have limited personal savings, obtaining a loan from a financial institution is a common path for entrepreneurs. Banks and credit unions offer various loan options tailored to small businesses. However, it is essential to carefully evaluate the terms and interest rates before committing to a loan. Consider consulting with a financial advisor to determine the best loan option for your specific needs.

Another potential funding source is attracting investors who believe in your business idea. Angel investors and venture capital firms are often interested in supporting innovative startups. Prepare a compelling pitch deck and research potential investors who align with your industry and vision. Building relationships with investors can provide more than just funds – their expertise and guidance can be invaluable for your business’s long-term success.

Funding OptionsDescription
Personal SavingsUse your own savings to finance your startup.
LoansSecure a loan from a financial institution to cover startup costs.
InvestorsAttract angel investors or venture capital firms to invest in your business.
CrowdfundingLaunch a crowdfunding campaign to raise funds from a large number of individuals.

Before finalizing your funding strategy, it is crucial to allocate your budget wisely. Research and development, marketing efforts, operational costs, and contingency reserves should all be accounted for. By having a clear budget allocation plan, you can ensure the efficient use of funds and make informed decisions throughout the startup phase of your digital signage business.

Obtaining Licenses and Permits

To legally operate your digital signage business, you must research and obtain the necessary licenses and permits. Compliance with regulatory requirements is crucial to avoid legal complications and ensure ethical advertising practices.

When it comes to digital signage business licenses, the specific requirements may vary depending on your location and the nature of your operations. It is essential to familiarize yourself with the local laws and regulations governing the use of digital signage in commercial settings.

To navigate the complexities of licensing and permits, consider consulting with legal professionals who specialize in the digital signage industry. They can provide guidance and help you understand the specific requirements that apply to your business.

“Obtaining the necessary licenses and permits is a critical step in starting a digital signage business. Adhering to regulatory requirements not only ensures legal compliance but also showcases your commitment to ethical advertising practices.” – Legal Advisor

License/PermitRegulatory BodyApplication Process
Business LicenseLocal GovernmentComplete an application form and submit required documents such as proof of address, business registration, and identification.
Sign PermitLocal Zoning DepartmentSubmit detailed plans and specifications of your digital signage displays for review and approval.
Content ComplianceAdvertising Regulatory AgencyEnsure that your digital signage content follows ethical advertising guidelines and complies with local advertising regulations.

Working with Advertising Regulatory Agencies

In addition to the necessary licenses and permits, you must also comply with ethical advertising practices when creating digital signage content. Advertising regulatory agencies set guidelines to ensure fair and responsible advertising that protects consumers and maintains industry standards.

When designing your digital signage content, keep the following ethical practices in mind:

  • Accuracy and truthfulness in your messaging
  • Avoidance of misleading or deceptive statements
  • Inclusion of relevant disclosures or disclaimers, where necessary
  • Respect for privacy and safeguarding of personal information
  • Avoidance of offensive or discriminatory content

By adhering to ethical advertising practices and obtaining the required licenses and permits, you can build trust with your audience and maintain a positive reputation within the digital signage industry. Always stay up-to-date with regulatory changes and review your compliance regularly to ensure ongoing adherence to the latest guidelines.

Choosing the Right Digital Signage Software

There are several reputable digital signage software solutions available in the market today. These platforms offer a range of features and functionalities to help you create and manage dynamic content for your digital displays. Here are five top software providers that you should consider for your digital signage business:

NoviSign: A user-friendly and cloud-based digital signage software that allows you to design and schedule content with ease. NoviSign offers a variety of templates and customization options to suit your branding needs. With its intuitive interface, you can manage and update your digital signage displays remotely.

Yodeck: Yodeck is a versatile digital signage software that offers a range of features, including content scheduling, real-time monitoring, and a drag-and-drop layout editor. It supports various media formats and allows for easy integration with social media feeds and live data.

ScreenCloud: ScreenCloud provides a simple and intuitive platform for managing your digital signage content. With its easy-to-use interface, you can create engaging content, schedule playlists, and manage multiple displays from a centralized dashboard. It also offers integrations with popular apps and services like Google Drive and Instagram.

OptiSigns: OptiSigns is a flexible and scalable digital signage software that caters to businesses of all sizes. It offers features such as content scheduling, remote management, and real-time analytics to help you optimize your digital signage campaigns. It also supports various media formats and provides customizable templates.

Rise Vision Digital Signage: Rise Vision is a cloud-based digital signage software that allows you to create and manage dynamic content for your displays. It offers a wide range of widgets and templates to help you design visually appealing content. With its user-friendly interface, you can easily schedule and update your digital signage content.

To choose the right software for your business, consider factors such as customizable templates, scheduling services, ease of use, remote management capabilities, content creation options, and pricing. Evaluate your specific needs and preferences to determine which software solution aligns best with your digital signage business goals.

Software ProviderKey FeaturesPricing
NoviSignCloud-based, user-friendly interface, customizable templatesStarting at $20 per month
YodeckDrag-and-drop layout editor, real-time monitoring, social media integrationStarting at $7 per month
ScreenCloudEasy-to-use interface, content scheduling, integrations with popular appsStarting at $20 per month
OptiSignsFlexible and scalable, content scheduling, real-time analyticsStarting at $29 per month
Rise Vision Digital SignageCloud-based, wide range of widgets and templatesContact for pricing

When choosing the right digital signage software, it’s essential to consider your specific business requirements, budget, and long-term goals. Take advantage of free trials or demo versions offered by these software providers to test their features and functionality. Ultimately, selecting the right digital signage software can enhance the effectiveness and impact of your digital displays, helping you attract and engage your target audience effectively.

Implementing Effective Marketing Strategies

When it comes to promoting your digital signage business, strategic marketing strategies are essential to capture the attention of your target audience and drive engagement. In this section, we will explore some effective techniques to help you optimize your marketing efforts and maximize the impact of your digital signage displays.

Creating Urgency:

Incorporating time-limited offers or promotions in your digital signage content is a powerful way to create a sense of urgency among potential customers. By highlighting limited-time deals or exclusive discounts, you can motivate viewers to take immediate action, increasing the chances of conversions and sales.

Highlighting Key Features:

Your digital signage displays provide an excellent platform to showcase the key features and benefits of your products or services. Use visually appealing content to grab the attention of passersby and highlight what sets your offerings apart from the competition. By emphasizing the unique value proposition of your business, you can effectively communicate the advantages of choosing your brand.

Running Competitions:

Engage your audience by running contests or giveaways through your digital signage displays. Encourage viewers to participate by offering attractive prizes and creating interactive experiences. Running competitions not only fosters audience engagement but also helps in collecting valuable customer data that can be used for future marketing campaigns.

Segmented Content Times:

Consider tailoring your digital signage content to specific times of the day or week when your target audience is most likely to be present. By understanding the habits and preferences of your intended viewers, you can deliver targeted messages that resonate with them. Whether it’s promoting lunch specials during lunch hours or featuring happy hour deals in the evenings, segmenting your content times can significantly enhance the effectiveness of your marketing efforts.

Segmented Content Examples:Time
Lunch specials12:00 PM – 2:00 PM
Happy hour deals5:00 PM – 7:00 PM
Weekend promotionsSaturday & Sunday

Eye-Catching Content:

To grab the attention of viewers, it’s essential to create visually appealing content that stands out. Incorporate high-quality images, videos, or animations that are captivating and visually striking. Experiment with vibrant colors, dynamic motion, and creative designs that align with your brand identity. Remember, the more eye-catching your content is, the more likely it is to capture the interest of your target audience.

By implementing these effective marketing strategies, you can elevate the impact of your digital signage displays and increase customer engagement. Create a sense of urgency, highlight key features, run competitions, deliver segmented content at optimal times, and design eye-catching visuals to powerfully communicate your brand message and attract customers.

Building a Strong Brand Presence

To establish a strong brand presence for your digital signage business, you need to focus on several key elements. These include brand identity, logo design, website development, and marketing materials. By carefully crafting each of these components, you’ll create a cohesive and memorable brand that resonates with your target audience.

First and foremost, you need to define your brand identity. This involves determining your brand’s values, personality, and unique selling proposition. Consider what sets your digital signage business apart from the competition and how you want to be perceived by your customers. Use this information to guide your logo design, website development, and marketing materials.

Your logo is the visual representation of your brand and should be designed to be instantly recognizable and memorable. It should reflect your brand’s identity and convey the right message to your target audience. Work with a professional designer to create a logo that captures the essence of your digital signage business.

Website development is another crucial aspect of building a strong brand presence. Your website should be visually appealing, user-friendly, and optimized for search engines. It should showcase your products or services, provide valuable information to your customers, and make it easy for them to contact you. Invest in professional web design and consider incorporating interactive elements such as videos or demos to engage your audience.

Key Components of Building a Strong Brand Presence
Brand Identity
Logo Design
Website Development
Marketing Materials

Lastly, your marketing materials play a crucial role in building brand awareness and attracting customers. Create visually appealing brochures, flyers, business cards, and other promotional materials that align with your brand’s identity. Incorporate consistent branding elements such as colors, fonts, and imagery to ensure cohesive branding across all touchpoints.

By focusing on brand identity, logo design, website development, and marketing materials, you’ll build a strong brand presence that sets your digital signage business apart from the competition. Remember to maintain consistency in your branding efforts and continually monitor and adjust your brand strategy to meet the evolving needs of your target audience.

Providing Exceptional Customer Support

Customer support is a crucial aspect of any successful business, and your digital signage business is no exception. By offering timely assistance and ensuring customer satisfaction, you can build strong relationships with your clients and differentiate yourself from the competition.

One way to provide exceptional customer support is by responding to inquiries and issues promptly. Whether it’s through email, phone, or live chat, make sure to offer timely assistance to address any concerns that your customers may have. A quick response time shows that you value their time and are committed to providing excellent service.

Another important aspect of customer support is training sessions. As digital signage solutions can sometimes have a learning curve, it’s essential to provide training to your customers to ensure they can make the most of your products and services. These training sessions can be conducted online or in-person, depending on your customers’ preferences and needs.

Benefits of Exceptional Customer SupportWays to Provide Timely Assistance
  • Increased customer satisfaction
  • Improved customer retention rate
  • Positive word-of-mouth referrals
  • Enhanced brand reputation
  • Offering multiple communication channels (email, phone, live chat)
  • Setting clear response time expectations
  • Implementing a ticketing system to track inquiries
  • Providing self-help resources and FAQs

Lastly, consistently monitor customer satisfaction and feedback. Conducting regular surveys or asking for feedback after support interactions can help you identify areas for improvement and address any issues promptly. Actively listening to your customers’ needs and taking their feedback into consideration will help you continuously enhance your customer support efforts.

Remember, exceptional customer support is not just about resolving issues; it’s about creating a positive and memorable experience for your customers. By prioritizing timely assistance, providing training sessions, and actively seeking feedback, you can ensure that your customers receive the support they need and foster long-term relationships with them.

Embracing Continuous Growth and Innovation

As a digital signage business owner, embracing continuous growth and innovation is essential to stay ahead in this dynamic industry. To ensure long-term success and scalability, you need to be proactive in adopting technological advancements and staying abreast of market trends.

Technological advancements in the digital signage industry are constantly evolving, offering new possibilities for engaging and captivating audiences. From interactive touchscreens to AI-powered content personalization, staying updated with the latest technology can give you a competitive edge. Embrace these advancements and explore how they can enhance the effectiveness of your digital signage solutions.

“The only constant in business is change.” – Heraclitus

Market trends play a significant role in shaping the digital signage landscape. By closely monitoring and analyzing market trends, you can identify new opportunities and pivot your strategies accordingly. Keep an eye on emerging trends such as smart cities, IoT integration, and data-driven content optimization. Understanding these trends will allow you to align your offerings with the evolving needs and expectations of your target audience.

Table: Examples of Technological Advancements in Digital Signage

Technological AdvancementDescription
Artificial Intelligence (AI)AI-powered content recommendations and personalization algorithms enhance engagement and deliver targeted experiences.
Augmented Reality (AR)AR overlays digital elements onto the real world, creating interactive and immersive experiences.
Data AnalyticsAdvanced analytics tools provide insights into audience behavior, helping optimize content and measure ROI.
Mobile IntegrationIntegration with mobile devices enables seamless interactions and enables personalized content delivery.

By embracing continuous growth and innovation, you can position your digital signage business as a leader in the industry. Stay curious, embrace change, and seek opportunities to pioneer new ways of engaging with your target audience. Remember, innovation is an ongoing journey, so always be open to exploring new ideas and technologies that can drive your business forward.


Starting a digital signage business can be an exciting and rewarding venture. By following the steps outlined in this guide, you can lay a strong foundation for your success in the dynamic world of digital signage. Here are some important tips to keep in mind as you embark on this journey.

Firstly, craft a robust business plan that outlines your goals, target market, and marketing strategies. Conduct thorough market research to understand your audience and competition. With a well-defined plan, you can navigate the industry with clarity and focus.

Secondly, embrace continuous growth and innovation. Stay updated with the latest technological advancements in the digital signage industry and adapt your offerings to meet evolving customer demands. By remaining agile and forward-thinking, you can stay one step ahead of your competitors.

Lastly, always prioritize exceptional customer support. Provide timely assistance and valuable training sessions to ensure your clients can make the most out of your digital signage solutions. By delivering exceptional service, you can build lasting relationships and foster customer loyalty.


How do I start a digital signage business?

To start a digital signage business, you need to create a robust business plan, secure funding, obtain necessary licenses and permits, choose the right digital signage software, implement effective marketing strategies, build a strong brand presence, provide exceptional customer support, and embrace continuous growth and innovation.

What should be included in my business plan?

Your business plan should include your business goals, target market segmentation, marketing strategies, and financial projections. Conduct thorough market research to identify your target audience’s demographics, psychographics, and pain points. Develop a multifaceted marketing strategy that utilizes online and offline channels, content marketing, SEO, and social media. Dive deep into financial forecasting, taking into account various scenarios, seasonality, and industry trends.

How can I finance my digital signage startup?

There are various funding options for your digital signage startup, including using personal savings, securing loans, attracting investors, or launching a crowdfunding campaign. Develop a budget that allocates funds to research and development, marketing, operations, and contingency reserves. Cultivate relationships with investors who share your vision and can offer strategic guidance.

What licenses and permits do I need to operate a digital signage business?

You need to research and obtain the necessary licenses and permits to legally operate your digital signage business. Dive into the complex world of regulations and compliance specific to the digital signage industry. Ensure that your digital signage content adheres to ethical advertising standards to avoid legal and reputational pitfalls. Consider consulting with legal professionals to navigate the complexities of cross-jurisdictional considerations if operating across regions or internationally.

How do I choose the right digital signage software?

When selecting digital signage software, consider factors such as customizable templates, scheduling services, ease of use, remote management, content creation, and pricing options. Explore industry-leading providers such as NoviSign, Yodeck, ScreenCloud, OptiSigns, and Rise Vision Digital Signage. Choose a software solution that aligns with your business needs and budget.

What marketing strategies should I implement for my digital signage business?

To promote your digital signage business, create a sense of urgency by including time-limited offers or promotions in your digital signage content. Highlight key features or benefits of your products or services to capture the attention of passersby. Engage your audience by running contests or giveaways through your digital signage displays. Tailor your content to specific times of the day or week when your target audience is most likely to be present. Use visually appealing images, videos, or animations to attract attention and make a lasting impression on viewers.

How can I build a strong brand presence for my digital signage business?

Establish a strong brand presence by designing a professional logo, developing a visually appealing website, and creating marketing materials that reflect your brand’s identity and core values. Maintain consistency in branding across all platforms to enhance credibility and visibility. Consider investing in search engine optimization to improve your online presence and attract potential clients.

Why is exceptional customer support important for my digital signage business?

Exceptional customer support is crucial for customer retention and satisfaction. Provide timely and responsive assistance to your clients and offer training sessions to ensure they can make the most of your digital signage solutions. By treating your customers well, you can earn a positive reputation and attract more clients to your digital signage business.

How can I embrace continuous growth and innovation for my digital signage business?

Continually seek innovative and easier ways to meet customer demands. Stay up-to-date with technological advancements in the digital signage industry and monitor market trends to stay ahead of the competition. Strive for continuous improvement and seek ways to expand your operations and attract new clients.

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About the Author David Loke

David Loke is the co-founder and CEO of ReadySpace, a Cloud Service Provider in the APAC region. In 2003, he started ReadySpace with the vision to provide customers with reliable, secure, affordable and simple online apps. It then evolved into what we call Cloud today. Being through a decade of running ReadySpace, it has now grown into a regional business serving business owners and its managers across various industries to their success.
Right now, he is taking his wealth of experience to help over 700 business owners as mentor and coach with an ultimate goal to multiply wealth creation.

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