WhatsApp Challenge


Text Messaging – WhatsApp Challenge

Day 1: Introduction to WhatsApp Marketing

  • Duration: 1 hour
  • Activities:
    1. Webinar/Presentation (30 min): Introduction to WhatsApp marketing, its importance, and potential for businesses.
    2. Interactive Q&A Session (15 min): Participants can ask questions and clarify doubts.
    3. Assignment (15 min): Participants create a brief outline of their business and identify how WhatsApp can be used in their marketing strategy.

Day 2: Creating Engaging Content

  • Duration: 1 hour
  • Activities:
    1. Workshop (30 min): Learn how to create engaging and relevant content for WhatsApp status, messages, and stories.
    2. Group Activity (15 min): Participants split into groups to brainstorm content ideas.
    3. Homework (15 min): Develop a content calendar for a week, focusing on diversity and engagement.

Day 3: Building and Managing Contact Lists

  • Duration: 1 hour
  • Activities:
    1. Tutorial (30 min): Strategies for building and segmenting WhatsApp contact lists.
    2. Case Study Analysis (15 min): Examine a successful WhatsApp marketing campaign.
    3. Practical Task (15 min): Start building or refining a contact list for their business.

Day 4: Automation and Tools

  • Duration: 1 hour
  • Activities:
    1. Demonstration (30 min): Overview of tools and software for automating WhatsApp marketing.
    2. Discussion (15 min): Share experiences and tips on using automation tools.
    3. Exercise (15 min): Explore a tool and set up a basic automation (e.g., auto-replies).

Day 5: Analyzing and Optimizing Campaigns

  • Duration: 1 hour
  • Activities:
    1. Lecture (30 min): Methods for analyzing the effectiveness of WhatsApp marketing campaigns.
    2. Group Discussion (15 min): Share findings from the week’s activities and discuss improvements.
    3. Final Assignment (15 min): Draft a plan for a month-long WhatsApp marketing campaign, incorporating lessons learned.
Each day will start at 9:30am with a live zoom session. A new concept followed by task will be introduced. After which, participants will be given a time of Q&A. The day will be closed off with a homework to be completed by the next day. At the end of the 5 days, participants will have their first engagement being setup.

05 January 2023, 26 January 2023