One of the most common mistakes marketers make is advertising and marketing based on personal opinions and perceptions. Unsuccessful ones tend to think this way, not only about
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Ideal Customers – What Do They Look Like?
It’s such an easy question to ask: “Who’s your ideal customer?” And it can be so challenging to answer! After a presentation I gave last night, one of
How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out
It’s crucial to know your prospects if you want to market effectively to them. Take this quick quiz to see how well you know and understand your prospects.
How to Write Better Advertising Copy
A successful marketing plan relies heavily on the pulling power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers
How to Use Psychology to Increase Sales
Have you written a great book, but had trouble finding leads? The goal is to find customers interested in your book and prompt them to purchase the book.
How to Give a Great Speech
As a former owner of a National Speakers Bureau, I have learned from several thousand professional speakers “How to Give a Great Speech.” Here are some techniques that
Eight Ways to Sell Value – Not Price!
If you want to get paid what you’re worth here are eight ways to sell value – not price: Be Unique. If there is nothing that differentiates you
Education vs Sales-Based Marketing
What’s the single most important process determining whether or not your coaching business is successful? The correct answer to this question can completely change your coaching business forever.
Developing a Marketing Mindset
Most coaches get involved in coaching for one extremely compelling and valuable purpose – because they want to make a positive impact on the lives of others. As
Continuously Moving Your Marketing Forward
Marketing is an ongoing journey for your business. That might seem like an obvious statement, but the actions of many small business owners might indicate otherwise. For many,
