If you’re like me, you’ve had plenty of experience with BAD customer service. Just think about the last time you had a bad experience with a product or
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Successful Business Entrepreneurs
Studies have shown that successful business entrepreneurs possess these characteristics: Self-confidence This is that magical power of having confidence in oneself and in one’s powers and abilities. Achievement
Starting up a New Franchise Business
A franchise is a mirror image of an original business idea. When a business has become successful the opportunity arises to duplicate the success in other locations. When
Presentation Skills That Persuade And Motivate
Almost everyone feels a bit nervous about delivering a presentation before a group. Some people would rather undergo a root canal than experience the anxiety of giving a
Marketing: Your Brand Is About More Than Just Good Looks
First, let’s clear up a common misconception of what a “Brand” really is. A brand is more than just your company’s name or logo. It’s more than just
Learning to Think Like a Customer: Selling Tips for Success
One of the most common mistakes marketers make is advertising and marketing based on personal opinions and perceptions. Unsuccessful ones tend to think this way, not only about
Ideal Customers – What Do They Look Like?
It’s such an easy question to ask: “Who’s your ideal customer?” And it can be so challenging to answer! After a presentation I gave last night, one of
How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out
It’s crucial to know your prospects if you want to market effectively to them. Take this quick quiz to see how well you know and understand your prospects.
How to Write Better Advertising Copy
A successful marketing plan relies heavily on the pulling power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers
How to Use Psychology to Increase Sales
Have you written a great book, but had trouble finding leads? The goal is to find customers interested in your book and prompt them to purchase the book.