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  • Category: Market

Stellar Customer Service in 10 Simple Steps

Market

If you’re like me, you’ve had plenty of experience with BAD customer service.  Just think about the last time you had a bad experience with a product or

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Successful Business Entrepreneurs

Market, Product

Studies have shown that successful business entrepreneurs possess these characteristics: Self-confidence This is that magical power of having confidence in oneself and in one’s powers and abilities. Achievement

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Starting up a New Franchise Business

Market, Product

A franchise is a mirror image of an original business idea. When a business has become successful the opportunity arises to duplicate the success in other locations.  When

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Presentation Skills That Persuade And Motivate

Market, Team

Almost everyone feels a bit nervous about delivering a presentation before a group. Some people would rather undergo a root canal than experience the anxiety of giving a

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Marketing: Your Brand Is About More Than Just Good Looks

Market

First, let’s clear up a common misconception of what a “Brand” really is.  A brand is more than just your company’s name or logo.  It’s more than just

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Learning to Think Like a Customer: Selling Tips for Success

Market, Team

One of the most common mistakes marketers make is advertising and marketing based on personal opinions and perceptions. Unsuccessful ones tend to think this way, not only about

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Ideal Customers – What Do They Look Like?

Market, Team

It’s such an easy question to ask: “Who’s your ideal customer?” And it can be so challenging to answer! After a presentation I gave last night, one of

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How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out

Market, Team

It’s crucial to know your prospects if you want to market effectively to them. Take this quick quiz to see how well you know and understand your prospects.

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How to Write Better Advertising Copy

Market, Product

A successful marketing plan relies heavily on the pulling power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers

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How to Use Psychology to Increase Sales

Market, Team

Have you written a great book, but had trouble finding leads?  The goal is to find customers interested in your book and prompt them to purchase the book. 

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